demand lifestyle and textile brand So Kamal launched their much awaited collection for Spring/Summer 2014 in collaboration with fashion designer Zara Shahjahan: Kamal Lawn by Zara Shahjahan 2014 through an exclusive exhibition and fashion presentation featuring coveted award winning model, Neha Ahmed, the face of Kamal Lawn by Zara Shahjahan this season. The collection is available in 3 pieces at over 5 So Kamal Flagship Stores in Lahore, Karachi, Islamabad, Faisalabad and Multan.
The brand launch exhibition was attended by variety of personalities including Erum Ahmed, CEO So Kamal, CEO Kamal Limited Ahmed Kamal, the face of Kamal Lawn by Zara Shahjahan Neha Ahmed along with models Nadia Ali, Zara Peerzada, Nooray Bhatti and Garnier’s Celebrity Spokesperson Juggun Kazim as the official host of the evening. All of the media and showbiz personalities along with fashion models and designers sporting Kamal Lawn by Zara Shahjahan ensembles and fashion designers Maheen Kardar Ali of Karma and Zarmina. The event was managed by Bilal Mukhtar with Public Relations by Lotus.
The collection is truly inspired by Sub Continental, specifically Indian, patterns, designs and motifs. Available in 15 distinct designs, each in two-colour variations with a vibrant colour palette mixed with black and white, the collection offers a diversity of design options with fabric uniquely printed to allow for multiple stitching options through the print, complete with digitally printed borders. The catalog and customized design kit also accompanies each print with requisite borders, brooches, laces and embroideries for a complete look.
Further, the stitched lawn kurta are also available in designer range as tailored by So Kamal available in multiple sizes. The brand also introduces coveted award winning model, Neha Ahmed as the face of Kamal Lawn by Zara Shahjahan this season.
On the launch of Kamal Lawn by Zara Shahjahan, Erum Kamal, Chief Executive Officer, So Kamal, has said; “ At So Kamal, our aim and vision is to provide accessible fashion that reflects style, comfort and individuality, which is what we aim to further this lawn season again. In this respect we are pleased to continue our partnership with designer Zara Shahjahan to present a collection for the upcoming Spring/Summer season, where high fashion meets top quality and mass retail.”
The effort of both fashion labels bring to 2014 a lawn collection that is a significant extension of what has showcased with much success in 2013 and we are certain that our consumers will be pleased about our influences this year” said fashion designer Zara Shahjahan on her continued association with So Kamal With a background in miniature painting, she is one of Pakistan’s few designers who has the expertise to make her own motifs.