Pakistan’s foremost lavishness fashion brands Élan introduced their Spring/Summer 2014 collection this season. Élan Lawn is introduced in group effort with one of Pakistan’s premier textile houses, Hussain Mills Limited, through a fashionable exhibition held on 15th March at Lahore Lagoon Marquee in Lahore.
For Élan Lawn this year, designer Khadijah Shah has taken inspiration from a multiplicity of sources, incorporating design elements such as birds, trees, flowers, textures, animal prints, butterflies, frescos, trellises and geometrics by way of imaginative compositions.
Vibrant colour palette that exudes a mature sophistication, the collection features citrus yellows, tangy limes, dusky pinks, sunset oranges, deep brick, charred charcoal, gold beiges, lavenders, ivories and blacks based in premium quality lawn fabric complemented with 100% pure silk and chiffon dupattas.
Extra fabric can also be utilized for sleeves and panels that include multiple pieces of intricately embroidered patterns and motifs. The embroidery can be used on the neckline, hemline, sleeves or back as per a consumer’s individual preference. Élan Lawn S/S 2014 features a total of fifteen designs in two color ways and is available in striking prices ranging between PKR 6,055 and PKR 6,855.
On the launch of Élan Lawn S/S 2014, Fashion Designer Khadijah Shah said, “It’s been an awe-inspiring experience to witness such an overpowering response to Elan Lawn. I am pleased that this brand has grown to be one of Pakistan’s premium designer lawn brands in such a short span of time. With our 3rd consecutive designer lawn collection we have built upon our signature style and incorporated consumer feedback to create a line which we hope is fresh, trendy and very chic. We are pleased again this year to be partnering with Hussain Mills to collaborate to re-invent the lawn design paradigm by using gradients, textures and modern pattern mixing techniques to create a dynamic aesthetic which we are confident will be appreciated by all discerning lawn consumers.”
After the successful Lahore exhibition, the collection will now be exclusively exhibited on the 17th March at the Ramada in Multan, after which the prints will become obtainable countrywide at all leading stores and fashion retailers and centers across Pakistan, India, UAE, UK and Saudia Arabia. The exhibition was adorned by celebrities, media personalities, socialites, fashion designers alike with the event being managed by J&S Entertainment and Event Planner however public relations are managed by Lotus.